Category : Uncategorized

Choose a Content Writer or Writing Content yourself?

The achievements of your web page will depend on discovering the best author for the job. It takes a special collaboration of ability for your author, sometimes known as a articles creator, to have the most effect on your web page and your business. While no two websites are the same, focusing on the primary goal of your website will help your company attain the highest viewership in your market.

 

Choose a Content Writer or Writing Content yourself?
Composing for the web is different than other types of articles. From writing convincing statements to making sure articles are useful and easy to check out, your articles author’s efficiency will significantly affect your web traffic. The goal is to have your users spend some time browsing through your entire site, rather than examining one item before leaving your site. Good sentence structure, punctuation and grammar are must-have skills.

If you choose to hire a Content writer, you need to assure that they understand SEO (search engine optimization). SEO is what is used to determine Keywords key phrases in order for Search Engines to find your website. Content writers must have an understanding of not only SEO but also the ability to research and understand your business to write high quality and user friendly content for your website.

If you choose to write Content yourself, do proper research on your market, look at the content from the users perspective, you know your business structure, the products, and services inside and out. But a user needs to be able to read and understand what you are offering them, and not feel overwhelmed with irrelevant, meaningless content filling the pages just to get keywords on the website. Make sure your content is relevant and updated.

Webinars: Keeping Up To Date on Web Design-SEO

Web Designs who market themselves as SEO Experts are continually learning what the new trends in Web Design and practicing SEO techniques. During a recent Webinar, the Instructor said SEO is an Art not a Science. That being said Web Design and SEO are every changing and needing to be modified to meet the new algorithms that search engines utilize to index and rank our clients websites.

 

At Business Communications Solutions we are continually learning and practicing new Web Design-SEO trends and techniques. We pride ourselves on knowing the most updates information to assist us in getting your site found on the internet.

 

By taking Webinar Courses, we can learn and implement these new strategies in our clients’ websites. We have access to the newest software applications to track your analytics, keywords, key phrases and ranking.

 

Business Communication Solutions Web Design-SEO branch is dedicated to continually education our Designers and designing the most up to date websites for our clients.

Virtualization

Virtualization software enables deployment of multiple operating systems, applications, and tools on a single (physical) host computer.  Virtualization enables simplified configuration and testing of multi-tier applications, updates, and patches.  Virtualization allows multiple virtual machines (computers) to run side by side on the same physical host computer.

 

Some of the actual requirements to run a virtual machine are as follows:

Standard x86 compatible computer system, 733 MHz or faster, 512MB RAM Minimum (2GB Recommended), 16-bit display adapter (32-bit recommended), 150 MB of Install disk space, and Ethernet controller supported by the host Operating System.

 

Some virtualization software only support certain host operating systems.  For example, VMware Workstation 6.5 is compatible with (32-bit Windows) MS Windows XP Home and Professional Editions with SP2 or later and MS Windows Vista Enterprise, Business, Home Basic, Home Premium and Ultimate Editions (supported with or without SP1) along with other applications.

 

The monitor, keyboard, mouse, and any external devices will work for the virtual machine just as they work for the host computer.  Optional devices using USB, Parallel, and Serial ports can be added to the virtual machine.  Some virtual machines allow as many as three Ethernet cards each with a unique MAC address.  The virtual machines operating system sees real devices and there is configurable bios.  The virtual machine (computer) can be suspended, paused, started, and shut down just like any physical computer.

 

The benefits of a virtual machine come in many different forms.  First, isolation, virtual machines (computers) are completely isolated from each other and the (physical) host computer.  Therefore, if one of the virtual machines crashes it does not affect the other virtual machines or the host computer.  Second, there is encapsulation, basically, this means that a complete virtual machine environment is saved as a single file or set of files making it easier to back-up, move, copy, and re-cover.  Third, virtual machines make hardware maintenance easier as you do not have any added hardware. Finally, configuring virtual machines works about the same as configuring a physical computer; you still have to build the machine, add the devices, an operating system and all of the needed software.

 

Kimberly Mottu

Content/Admin

Business Communication Solutions

SEO and Webdesign for Austin Texas

http://www.bcs-seo.com

Easy Steps to the Top 10

Search Engine Optimization companies are making a fortune by doing the menial work that is overlooked by many designers. It is ridiculously easy to do most of the work done by most SEO companies, all you have to do is create good habits.

There are 9 main points you should focus on:

• Keywords
• URL Text
• Description, Meta tags
• Title tags
• Image Names
• ALT tags
• Heading tags
• Content
• Hyperlinks

The focus of these 9 steps is to load your pages with as many “keywords” as possible.

Keywords
Keywords are the most important aspect of good SEO, this is where you tell the Search Engines what your site is about. Search Engines use an algorithm to determine the “Keyword Density” of your site, this formula is:

Total Words ÷ Keywords= Keyword Density

Use this formula on your competitors web site and see how they score, then aim to beat that score.

Choose keywords that best relate to the information, products or services that you are offering. For instance, if I am designing a site about “Web Design”, I want my site to include the words “Web Design” as many times as possible.

However, most people don’t just search for just one word, they type phrases, so you should consider the phrases that best suit your sites target market. For example, if I am creating a site about “Web Design” in New Orleans, I would include “New Orleans web design” in my keywords. Another way around this is to not separate my keywords with commas, just use spaces, and the Search Engines will make the phrases for you. The most important thing to remember is that the content of each page is different, so only use keywords pertaining to that page.

URL Text
When you name a new page you have the option to call it anything you could possibly think of, why not se a keyword? After all, the URL address is the first things a search engine comes across when indexing your pages. You have to remember content doesn’t come easy to everyone, so you gotta slip in your keywords when the process gives you an easy one.

Description Meta tags
These tags are dwindling in importance since Search Engines are now looking at content, but every little bit counts.

Optimize your meta tags to match your content, products, and services, and the Search Engines that still look at meta data will reward your efforts.

Title Tags
Title tags are the tags that tell the Search Engine the title, or formal description of the document or page. This is the word or phrase that is seen at the top of the browser window. The most important rule about title tags is, don’t put anything in the title tags but keywords. Once again this is an easy time to slip in your keywords, so don’t miss out.

Image Names
As I said before, content doesn’t come easy to everyone, so slip in your keywords whenever possible, this applies to image names. If you are saving a picture of a guy working on a computer for your web design web site, don’t call it “some_dude.jpg”, call it “web_site_design.jpg”. The Search engine will look at the code for the site and see the image pertains to the content of the site and this will be another relevant element on that particular page. You have to take the easy ones when you are given a chance.

ALT tags
Alt tags are keywords that you can attach to images, giving more weight to the image since Search Engines can’t analyze the content of the image itself. Here is a chance to slip in more keywords without writing great content, use it.

Heading tags
Heading tags are associated with the bold font that leads into a section of text. Like this:

Web Design
Web Design Inc. offers custom web site designs…

Your heading tags should only be keywords, and should be presented in the order that your Meta tags follow.

H1= first meta tag, H2= second meta tag…

Try to utilize all 6 heading tags on each page to ensure maximum page optimization.

Content
As every expert will tell you, “Content is King.” Each web page should have at least 350 words on it, and the more the better, but keep in mind the formula for keyword density. You don’t want to fill a page with 1500 words of jibba-jabba and only 5 keywords in it. Some people get hung-up on how browsers display text, and use images with text in them because they want a cool font, but browsers can’t read the text embedded in images, so this content ads no weight to the page in a Search Engines eyes.

Linkbaiting is the new trend among high ranking sites. Linkbaiting means writing quality content, or articles that other web sites can display on their pages as long as they give credit, and a link to your site.

You don’t have to be a vi or emac expert to write good web content, just be thoughtful of how you word things and incorporate your keywords.

Hyperlinks
Hyperlinks are text links to other pages on your site. The rules of SEO and hyperlinks are easy:

• Use hyperlinks so the Search Engine will have a text link to follow to the next page
• Don’t use one word links, use long link phrases, preferably keyword phrases
• Use bullets, or some sort of small image that you can attach an ALT tag to, this will ad more importance to the link, and throw in a couple of free keywords for you.

Keep these 9 aspects in mid when designing a site, and you are sure to have a leg up on the competition.

Kimberly Mottu

Content/Admin for Business Communication Solutions

SEO and Webdesign for Austin Texas

http://www.bcs-seo.com

Color Scheme for Your Website

When choosing a color scheme take in to consideration the emotions colors can evoke from your users and the effect it will have on your website design. Colors have different meanings and emotions associated with them. Be aware of these when choosing the color scheme for your website. Colors are categorized in neutrals, warms and cool shades and tones.

Neutral Colors: 
Whites – Whites stand for purity and cleanliness. In eastern cultures white is associated with death, while in western cultures the color of white is associated with marriage and hope.

Grays – Grays show reliability and a sign of being conservative. Grey is a strong color for business attire and for decorating a business office.

Browns – Browns are more related to natural or eco friendliness, as well as home and family.

Blacks – Blacks tend to signify strength, elegance and glamour, sophistication. It can also be related to death or depression.

Warm Colors:
Reds – Reds are great for attacking attention, but should be used minimally. Red is associated with anger, violence, love, passion.

Yellows – Yellow can convey weakness or being scared,  as well warmth and happiness depending on the shade and tone.

Oranges – Orange is associated the fall or autumn. It can increase or help once appetite, great for a food, or cooking website.

Pinks – Pinks usually symbolize innocence, femininity and romance.

Cool Colors:
Blue – Blue can be calming and relaxing like listening to water or looking at the sky. It also shows trust or loyalty.  Blue is usually associated with medical or financial businesses.

Green – Green can cause jealousy or envy, but it also is associated with money and wealth.

Purple – Purple tends to be associated with creativity, royalty and romance.

Web Safe Colors

Monitors & Browsers display colors differently, so it is important when choosing a color scheme to utilize colors from the 216 colors that can be displayed on all monitors and in every browser almost identically.

Color Schemes

Color schemes can be composed of a single color, complimentary colors or contrasting colors.

Single Color — Single color schemes uses several different shades and tones of a single color on a solid background usually white or black.

Complementary Colors – Complementary color schemes use two or more colors that are in the same category warm, cool or neutral.

Contrasting Colors – Contrasting color schemes use two or more dominant colors usually across from each other on a color wheel. Some color combinations will create a visual impairment on your website such as unfocused text or make the page look as if it is vibrating.

When choosing a color scheme keep in mind your graphics, content and your demographics. Each color will create a mood and over all feeling about your company and what it has to offer the end user. Test colors visually on different monitors, screen resolutions and browsers to get the perfect color scheme for your website.

Web Designer -vs- Web Developer

Learning the lingo of the Internet and what functions Web Designers and Web Developers’ play in the creation of a Website can be tricky. A design (created by web designer) is what the end user sees on the website visually, and a web developer, programs the websites functionality of the website to ensure it does what the website is suppose to.

A website is made up of different parts all working together to create a perfect blend of design and development.

  • Look and feel – this part of a site is made up of graphics, color scheme and layout
  • Content – is the text based information about your company, products and services
  • Functionality –this part includes navigation, forms, and special features that need to be programmed with code like java, php, asp to function correctly
  • Usability – this part is where the user interacts with your website, does everything work, can they see everything, and does it meet compatibility with the major browser’s and computer resolutions.

Design –vs- Development in the World of Websites

Designers and developers must work together to integrate, the creative with the function. Creating a balance of what a design can look and feel like with the functions it needs to perform is a challenge.

Can you have a designer and developer in the same person, yes of course you can be a designer and developer, but generally the rolls are performed with a trained designer and a developer working on a project to ensure each area meets the end goal for the website and the user.

Web Design is comprised of content development, look and feel of a website. Web Development is the creation of the backend code and testing that users never see.

Web Designers use graphic software such as Photoshop, paint shop pro and other graphics tools. The must also now html and basic knowledge of other web development languages.  Web Designers must have the knowledge to do usability testing and site testing for their graphics and content.

Web Developers program the functional site of the website, such as navigation code for dropdown or pop out navigation, special effects for graphics or content and the creation of form submissions, data collection and security of a website.

Both web designers and web developers must work in unison to create a well balance aesthetically pleasing, and functional website for the client and end user.

Creating a Efficient Website

The goal of any website is to impress our visitors and keep them coming back for more, and telling their friends about your website. This usually happens with sites that are all flash, with cool graphics and animations. However these sites load slow require special add-on software to run with most computers and browsers.  We talk about how to create an efficient site that users will come back too.

Let’s look at what efficient web design means:

  1. Efficient:
  1. “end user friendly”
  2. “provides relevant updated content the user is looking for”
  3. “does not add in irrelevant graphics or content to fill up space “
  4. “accomplishes the owner of the websites end goals”

Web designer can take a lesson for efficient layout design from several sources including

  • Books
  • Newspapers
  • Magazines
  • Brochures

Web Users Do not READ

Web Users do not read, they scan websites for keywords related to what they are looking for, if your site is not efficiently laid out and the content is not relevant users will not find what they are looking for and go else where for their needs. It has been analyzed that these people read web pages from left to right.

  • Users only scan your content
  • Place important content at the top of the page left side as people read left to right.
  • User who do not stay on your site for more than 10 seconds will general not come back

Planning for the end user

Planning is imperative; creating a Story Board for your website will eliminate redesign and poor layout choices.

  1. Creating a story board is as simple is drawing a schematic of what your site will look like , placement of graphics and content.
  2. Decided who your target demographics will be, and base your layout, and theme on those demographics
  3. On your story board decide where the most important content will be, and how the end user will relate to it
  4. Label each section of your story board with relevant keywords for headers and content
  5. Decide where navigation should be placed on the top of page below logo or on the left side adjacent to Top Content
  6. Create a digital version of your storyboard using a graphics program so you can arrange and manipulate the layout design before coding it for your website..
  7. Your layout is done. You can move on to designing now!

Finalizing the Design

Too, finalize your design, and verify the site works how it is suppose to, send your site to some trust friends offline (a build version) for feed back. Ask them some general questions, how easy was the site to navigate, could they find the information they where looking for? Was the general layout easy to navigate though? If the answer to these are positive then you have a finalized design, if not then you need to spend some more time researching and coming up with a efficient layout before making your site live.

Annoying Website Features

Do visitors find your website annoying, does your bounce rate show that users leave your site immediately spending less than 1 or 2 seconds viewing your website content? Well if it does,  your site may be using some of these Annoying Features, which will drive your visitors running to your competitors’ site.

  1. Background music – Background music is great to draw the attention of your visitors, but avoid continuously playing the song on every single page, and give the user the option of turning off the background music.
  2. Huge font size – All Capital Fonts or Large Font is not acceptable unless you are creating a accessible site for the visually impaired. All CAPITAL FONTS or LARGE FONTS is considered Shouting to your visitors online. It is all about Internet Etiquette.
  3. Small font size – Needing to draw attention to a certain content is great using color, or underlines, do not use to small of a font or to large. The rule of thumb is 12-font for content and 14 to 16- fonts for headers.
  4. Overlapping layers – Layers should be used minimal, do not try to force our visitors in to reading or viewing your content by creating annoying messages over top of other content, just politely direct your visitors to the content with a nicely placed link or graphic.
  5. Popup windows – Do not use these, your important content will be missed as almost all browsers are preinstalled with pop up blockers, instead try using a light box which does not get blocked by popup blockers and adds a nice design element to your website. Light boxes can include graphics, pictures and content and are SEO friendly.

These are just a few of the annoying design features webmasters use on client websites, remember the goal of our design is to keep your user on your website for as long as possible and to keep them coming back for feature updates.

Web Design Trends for 2012

Websites are no longer static pages. They are not webpage’s full of useless flash animations and gifs to just entice users to view the website longer or to bog down your internet connect requiring a reboot. No, web sites have become accessible by using design practices that are geared toward the end user, our clients and customers. Using aesthetics in the correct setting and for the right project will draw users to your site and reduce your bounce rate. Simpler designs do not mean boring designs, only that information is more clearly presented and easier to find. Users need the ability to locate and retrieve information without having to click through multi layer websites and end up getting lost in the bells, buzzers and whistles of most webpage’s. Keep in mind that minimalist design can include unique, creative, and useful functions.

Trends this year will include:

  • HTML5
  • CSS3
  • Single Page Websites with Sliders
  • Parallax Scrolling
  • Mobile Design
  • Impressive Typography
  • Big Images & Photo Backgrounds
  • Textures
  • Design Below the Fold
  • WordPress
  • Social Media Sharing

While exploring some of these trends to not be afraid to experiment with our own websites, just remember do not incorporate every trend in one website, using New Trend Designs should enhance your websites presence, not detract from the content that the user is trying to locate. In designing your site think about what it is you are trying to get from your website and give to your users.

Building Website Hits by Boosting Link Popularity

Backlink building is one method to increase site visitors to your current website. The idea was initiated by a Google co founder noting – whenever an Internet site points to some other Internet site they are actually endorsing the other website on their own web page. For that reason, the better an Internet site is the more backlinks are generally aimed at that Internet site.

This kind of theory is currently called link popularity. A lot of website owners tend to be passionate with regards to their web page link popularity. Some use dishonest ways by purchasing hundreds of text links through another site. Nevertheless, this technique works just for the short term. A frequent revision through Google, generally known as Google dance, modifies its algorithm regularly.

I’m virtually no expert when it comes to search engine algorithms. The only people who recognize how Google operates are those men and women working at Google. Nonetheless, I really believe there presently exists several ways you can raise your link popularity.

1st and above all, you want to establish plenty of content material. Getting lots of subject material allows you to provide important information to the search engine users. When these folks like your views or maybe your knowledge, many of them may just use a quote from your piece of writing and offer a resource, something like a link page, pointing to your website.

In addition, as your site content increases, you may be considered the particular specialist of your industry. This can sequentially attract a lot more surfers as well as site owners that may occasionally provide you with a website link back to the article page.

The second technique to obtain additional links is to begin your personal weblog normally referred to as a blog. Folks that read your blog may click the hyperlink you published in the content; so long as you provide them with interesting articles to read.

Another strategy to obtain link popularity is to submit your Internet site to the most notable web directories. Although this method is less efficient, usually the one way backlink you’re going to get from the directories is a less dangerous approach than making use of shared back linking.

Not surprisingly, you are only able to dictate your links which are directed to various other websites and not the other way around. If you’re engaging in shared back linking with a ‘bad’ site, Google will punish you since you ‘endorse’ their particular website.  With this technique, be sure you only add your website once to every website directory.

In conclusion, the best way to improve your link popularity is to apply article marketing. This is usually a very simple to use process, you simply create an article regarding the subject connected with your own website, and then add two or three backlinks inside the authors resource box which will direct people back to your personal website. And submit them to each article directory website you can locate.

Kimberly Mottu

Content/Admin – Business Communication Solutions

www.bcs-seo.com

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